Hi, I’m Emma.
I’m a User Experience Leader, writer and speaker. I’m passionate about helping teams to do their best work.
LEADERSHIP EXPERIENCE
UX Research Manager (functional lead) → Waitrose, remote, 2024
Senior UX Research Manager → Meta, remote, 2021–2023
Director of User Research → Babylon Health, London / remote, 2019-2021
Freelance User Research Consultant → Various, 2018-2019
Director of Research → Monotype, Cardiff, 2014–2018
Co-Founder → Mark Boulton Design, Cardiff, 2009–2014
What People Say
“Emma is an exceptional manager and leader. When she was my manager and director at Babylon, she supported me personally to develop hugely. She also took the research team from a space where we were somewhat fragmented and in crisis, to a cohesive, well-bonded, efficient team with great psychological safety. I'd work with her again in a heartbeat!”
— Direct report, UX Research Lead
“Emma is a caring, empathetic and effective leader who elevates those around her and builds effective, cross-functional relationships and trust. She was an incredible partner and ally - which allowed us to work together productively.”
— Cross functional partner, Design Director
“Emma brought a wealth of experience and knowledge to the research team leading successful projects that had direct and positive impact on our products by achieving a better understanding of our customers wants, needs, behaviors and journeys. She would be a fantastic asset to any organization, a pleasure to work with, and I would not hesitate to recommend her.”